Two & Company

Journal

Two & Company on research, strategy and creative.

On Craft 3 min read

It's the golden age of mediocrity.

A garden, some stubborn weeds, and one flower that refused to blend in. On AI slop and showing up as yourself.

Creative 6 min read

I've Had My Creative Tested by Neuroscience Over 500 Times

Five patterns that come up every time: show the product fast, cut less, and make emotion obvious.