Want to show up
big?

Start small.

Research, strategy, and big creative ideas without big agency bloat.

Brands we've grown.Across past chapters and current ones.

Client
love
One of a kind partners with extraordinary creativity, passion and strategy. Caroline Meade, Co-Founder, CeCe Freade
Naomi is truly one of the best in the business. Katie Nash, Vice President, Sr Account Consultant
Malaika is best in class. One of the strongest partners I've worked with. Laurie Kirschner, Senior Director of Marketing
Chocolate
included
🍫

Need something solved?

/01🍫Brand Essence and Strategy+
If your brand could be swapped with a competitor and nobody would notice, we should talk.

We help brands figure out what they actually are, what they should sound like, and why anyone should care. Positioning, messaging, naming, brand worlds, strategic clarity. The big stuff. Plus we bring chocolate.
/02🔬Research+
Qualitative research, quantitative testing, consumer research, whatever it takes. We ask an unreasonable amount of questions. Because somewhere between "why?" and "wait…that's weird" is usually the insight everyone else missed.

We dig into people, culture, competitors, trends, tensions, and whatever rabbit hole the brand actually needs.
/03Creative+
We make creative advertising people feel something about. Which already puts us ahead of most marketing.

Campaigns, concepts, copy, launches, websites, social, stunts, TV, experiences. Ideas designed to stick in brains, group chats, and occasionally boardrooms.
/04😈Innovation+
We like shiny new things. But only when they solve something.

AI, new products, new experiences, strange experiments that somehow work. We help brands move before everyone else suddenly starts saying the same thing six months later.
New
work ✨
Social digital launch system

Two & Company helped launch CeCe Freade, an indie skincare brand, from the ground up, leading brand strategy, consumer research, naming, logo design, brand identity, packaging design, content capture, and website development. Built for emerging beauty brands and CPG companies launching on lean budgets, without big-agency overhead.

CeCe Freade Instagram grid showing brand identity, product launch posts, and content system
About
us. 👋

Fewer people. More brain. 🧠

Malaika Danovitz and Naomi Mersky, co-founders of Two and Company brand and creative studio
Malaika
Naomi

Yep, we look alike (we know it's weird).

Strategic & research lead

Naomi Mersky

Open for bio

Naomi's strength lies in her ability to bridge consumer truths with business strategy. She moderates with empathy, plans with precision, and delivers insights that shift perspectives and drive decisions. She has helped iconic brands including Cheerios, DQ, eBay, KFC and Pillsbury navigate growth, and brings deep healthcare expertise, having led research and strategy for companies like Bayer, Chiesi, Humana, J&J, Pfizer and Takeda.


Creative lead

Malaika Danovitz

Open for bio

Malaika has launched digital agencies, directed brand films and developed strategies. But before all that, she started in broadcast journalism, anchoring an ABC affiliated morning show. She's been the creative lead for brands like Procter & Gamble, Arm & Hammer, Clorox, Chase Bank, Subway and Marriott Hotels, and spent most of her career at top NYC agencies including Saatchi & Saatchi, HAVAS, Dentsu McGarry Bowen and Publicis, where she learned the importance of breakthrough creative and, most importantly, the magic of collaboration between clients and creatives.

Malaika's Portfolio →

& Company

OUR TEAM
  • Branding
  • Quantitative Research
  • Qualitative Research
  • Audio
  • Production
  • Media
  • Design
  • PR
  • Social
  • Digital
  • E-Comm
  • Shopper Marketing
  • Web Design
Brand health check · 3 min

A healthy brand is a happy brand.

Rate each 1 (not at all) to 5 (absolutely).

01 of 10 0 answered
Clarity

Our brand can be explained in one sentence, and everyone internally says it the same way.

Not at allAbsolutely
Differentiation

If you removed our logo, people would still know it's us.

Not at allAbsolutely
Strategy

Our brand strategy clearly defines what we do, what we say, and what we don't.

Not at allAbsolutely
Consistency

Across channels, we show up with a consistent voice, look, and feel.

Not at allAbsolutely
Emotional Pull

People feel something when they encounter our brand. Not just understand what it offers.

Not at allAbsolutely
Audience Precision

We know exactly who we're talking to, and who we're not.

Not at allAbsolutely
Message Hierarchy

We're clear on what matters most versus what's just nice to say.

Not at allAbsolutely
Internal Alignment

Our leadership, marketing, creative, and internal agency teams are all aligned on brand direction.

Not at allAbsolutely
Momentum

We build on a clear platform. We're not reinventing ourselves every few months.

Not at allAbsolutely
Confidence

We feel confident putting our brand into the world. Not second-guessing every move.

Not at allAbsolutely

Not into quizzes?

Skip the diagnosis and come straight to us.

Say hello